Frames21 is an online optical boutique. They believe that there customers are the best gift and provide the highest standard of quality and professionalism. They help their customers look, feel and see better. They offer luxury brands at competitive prices while giving there customers the convenience of shopping from their sofa.
All of the frames sold by Frames21 come direct from the manufacturers to Frames21 where they are thoroughly inspected for defects prior to being added to the website. Their state of the art lab and in-house technicians means that most lens work can be done in-house to maintain the high level of quality. They pride themselves in the work they do and how they make there customers feel.
Frames21 wanted to make it easier for there customers to pick glasses. They wanted a system that would let customers pick frames size, type, colors and more. This project was to improve the User Experience as well as to increase sales.
We started by researching the market place and the requirements of the user identifying the key requirements. The system must be simple and intuitive to use.
The key elements they identified were:
Price, Brand, Color, Frame Shape, Rim Type, Gender, & Frame Type
These elements were to be included in the construction of the custom glasses swatch picker.
The design stage started and it was decided to add color blocks, frame shape icons and rim type icons to make the system more user friendly.
Once the client was happy with the designs the development phase started using Magento the ecommerce web team took 4 weeks to develop and integrate the new system into the Frames21 existing website.
Testing went with out a hitch and the system was launched much to the excitement and pleasure of the client.